San Jose, CA–April 6, 2018) Ahead of the 2018 NAB Show, Adobe (Nasdaq:ADBE) today announced a major update in Adobe Creative Cloud, giving video professionals new tools to automate and expedite time-consuming production tasks without sacrificing creative control. Available today, the updates include powerful new capabilities for refining color, creating graphics and crafting audio, along with enhanced VR tools, improved collaboration, integration with Adobe Stock and advanced artificial intelligence powered by Adobe Sensei.

With the growing demand for video, the opportunity for content creators has never been greater, but video professionals are faced with new pressure to deliver more work in less time while ensuring content stands out and meets high audience expectations. In addition, creators must optimize for different platforms, ensure accessibility, meet required broadcast standards and deliver numerous versions of content across languages and regions. This tremendous shift in the way video professionals work requires more refined and streamlined workflows to reduce time to production, giving video creators more time to focus on their craft.

“The demands and pace of video content creation are reaching levels we’ve never seen before. The time pressure on video professionals means the need for powerful and efficient creative tools has never been greater,” said Steven Warner, vice president of digital video and audio at Adobe. “Adobe video apps like Premiere Pro and After Effects give them that power which, combined with the services available in Creative Cloud, provides broadcasters, media companies, filmmakers and YouTubers a complete ecosystem to bring their stories to screen faster than ever.”

Ranging from Hollywood to Sundance, feature films to premium television channels, a growing number of industry-leading professional editors are using Adobe Premiere Pro CC to bring their creative visions to life. Projects that premiered this year include The Florida Project, The Square, Only the Brave and 6 Below; indie hits RBG, Clara’s Ghost and Search; and award-winning series MINDHUNTER and Atlanta.

Attendees at this year’s NAB Show can get a closer look at the newly available features and hear from industry experts at the Adobe booth (#SL4610, South Hall in the Las Vegas Convention Center) and at over 140 partner booths from April 9–12.

Video and Audio Workflows: Streamlined and Fine-Tuned

New feature highlights include:

Edit more powerfully with color and light in Premiere Pro CC – Powered by Adobe Sensei, Color Match two shots with one click, applying editable Lumetri adjustments from one clip to another to achieve visual consistency in scenes and across whole projects.

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